Design concepts for Carhartt’s Covered Community Loyalty Program. Carhartt wanted a new branded community website where users could be the first to access new products & promotions, choose activities to get points, which then could be cashed in for rewards and experiences. Desktop and mobile design had to fit within the existing Carhartt brand and offer social networking opportunities by asking users to post their #Carhartt tagged photos on Facebook and Instagram.

• Branding
• Web Design