Carhartt Covered Community
Built for Work. Designed for Connection.
Design concepts for Carhartt’s Covered Community Loyalty Program. Carhartt wanted a new branded community website to showcase how users could be the first to access new products & promotions, choose activities to earn rewards points and experiences. Desktop and mobile design had to fit within the existing Carhartt brand and offer social networking opportunities by asking users to post their #Carhartt tagged photos on Facebook and Instagram.
